MascotGO Pulse Delivers Enrollment Intelligence for Higher Education
Listening in on what matters to students when choosing a college
SAN FRANCISCO, May 1, 2025 /MascotGO/ -- MascotGO unveils MascotGO Pulse, a data driven social listening and intelligence platform providing actionable insights for college recruitment and admissions teams nationwide.
College Recruitment Landscape Shows Significant Shifts
Recent Common Application data reveals a 4% overall increase in college applicants compared to last year, with notable disparities across institution types. Public universities experienced a remarkable 10% surge —five times the growth rate of private institutions. Less selective schools saw stronger growth (6-7%) than their elite counterparts (4%), while the average applications per student continued its upward trajectory, rising from 6.06 to 6.14.
“Students are casting a wider net —seeking affordability, flexibility, and a clearer path to college success in a time of uncertainty in the world,” said Yash Gad, Founder and CEO of Ringer Sciences. “This year’s application trends highlight the growing appeal of accessible and large state institutions. As an example, applications for freshman admission to The University of Texas at Austin increased 24.3% for the Fall 2025 term, compared with the number received one year ago. With our research, you can see the sentiment and social intelligence behind the trend.”
Data Driven Enrollment Intelligence
As an addition to MascotGO's personal AI Concierge for the college admissions journey, MascotGO Pulse delivers advanced enrollment insights packaged as a data platform developed in partnership with Ringer Sciences' data team. The platform delivers social intelligence and sentiment analysis behind emerging enrollment trends.
“MascotGO is built on a simple but powerful idea: every student deserves a clear, confident path to their best-fit future. We’re reimagining college admissions as a journey of alignment for students, families, and schools alike,” said Helen Thomas, Founder & CEO of MascotGO. “We are excited to partner with Yash’s data science team to provide custom solutions for institutions looking to improve engagement and enrollment with a better ROI.”
It’s enrollment season and students are busy making their final choices on which colleges to attend. The MascotGO Pulse website offers a curious glimpse into what they're saying online. Come listen in.
Custom Deep Research for Comprehensive Insights
Institutions seeking to understand and respond to the changing enrollment landscape can schedule a discovery meeting at https://pulse.mascotgo.com.